Blogging Tips For Writing An Engaging SEO Blog Post
If you have a business and produce content to advertise and provide value to your market, you’ll always want more Blogging Tips For Writing An Engaging SEO Blog Post. We’ve been getting some amazing results recently and today I share all of the information.
In this article, we are going to cover; target market, keyword research and SEO basics. So, after reading this, you should be able to start creating some awesome content!
Your Target Market
Defining a target market can help your fashion business marketing to be more effective.
Why do fashion professionals sometimes struggle with defining their target market? Most likely it’s because they can and want to sell to anyone and everyone!
Target Market – It is where you first identify who exactly you would prefer to sell to and then create content and value to attract them to view your designs and products. It also means knowing them inside and out, what they love, what they think about, where they hang out, etc. Think of it like this – if you had a magic wand and could whip up your perfect buyer…
- What would they look like?
- What kind of style would they have?
- How old would they be?
- Why would they be interested in your range/style?
- What problems does your product or service help them with?
- What do they desire to look like in life?
Before you begin any blog post, and especially if you’re seeking information on Blogging Tips For Writing An Engaging SEO Blog Post, you need to do some kind of keyword research. Without it, it’s like taking a stab in the dark and not knowing what it’s going to hit – if anything at all! There are millions and millions of people searching the Internet every day for info, and doing some kind of keyword research before you create your blog post, is your opportunity to capitalise on that search traffic. Eg, if someone searches “make money from home”, how cool would it be if your blog came up on the first page of Google in the search results? What would that do to your traffic on your blog? What would that do for your sales? Keyword research is just the first step, and combined with some SEO (Search Engine Optimization) basics, it will help you get your posts ranked!
However, you need to know about the different types of matches of search terms. There are three; Broad match, Exact match, and Phrase match.
Broad Match – If you do a search for “Make Money”, the search results that will display include pretty much anything and everything that has each one of the words in that phrase, which could be totally unrelated to what you’re looking for. People have learned to get more targeted in their searching in order to find exactly what they want, and would rather search for “make money from home”. This is considered a long-tailed keyword phrase, and these are the best options to focus on – So remember to always use search terms that have 3+ words.
Exact Match – An exact match is when you put your keyword phrase within inverted commas. It displays search results that only show results with the exact keywords that were typed in, in that exact order, with nothing in between and with no other words before or after the keywords entered in. This is definitely more targeted, and in our opinion this is what we should be focusing on. Just to open your eyes a little bit – when you search on Google; make money from home, it brings up 196 million results! But when you filter the search to exact match, ie, “make money from home” it only brings up just under 10 million results.
Phrase Match – With a phrase match, the results may display results that have other words before OR after the phrase searched. It is recommended to use either phrase or exact match when you’re doing your keyword research.
Google Keyword Planner
Since Google is the #1 most visited site in the world, it’s appropriate to do keyword research on Google! They have an amazing tool called the Google Keyword Planner to help you in your keyword research. It’s a free tool, and all you need is a Google account (i.e. gmail) to use it.
How to use the Google Keyword Planner https://youtu.be/uOmbRaxyCD8
How to do Keyword Research: https://youtu.be/k6sFtxDTTUg
SEO Basics For Blog Posts
SEO stands for Search Engine Optimization, and is the process of affecting visibility of a website or a web page in a search engine’s unpaid (organic) results.
The Rules; How To Make Your Blog Posts SEO Friendly
Once you’ve decided on the keyword phrase that you’re going to focus on in your blog post, you’ll be using it throughout your post in several different ways. That keyword phrase needs to be included in the following areas:
- Headings 1, 2, & 3 – The Heading 1 is the title of your blog post. Headings 2 and 3 should be strategically placed throughout your blog content to break up different sections.
- Formats – The keyword phrase should be bolded, italicized, and underlined at least once throughout the blog content.
- First & Last – The keyword phrase needs to be in the first AND last sentence of your blog content. Ray usually makes the keyword phrase bold in the first sentence.
1:100 Words – For every 100 words of content, you should have the keyword phrase appear within the content. So if your blog post is 700 words, the phrase should be in there at least 7 times. Make sure it’s appropriate and natural to the conversation.
- ALT Attribute on Images – When you add images to your blog post, there’s an ALT attribute in the HTML code where your keyword phrase should be listed. If you’ve ever put your mouse over an image and you see words displayed, that’s what the ALT attribute does. See the video below to learn how to use this attribute.
- Link to an Existing Page – Somewhere throughout your blog content you should link to an existing page or post on your blog. This could be done through related posts or a simple relink to your main domain in your signature line.
Outside Links – If you’re linking to any outside links that would take visitors away from your blog, you need to include the rel=”no follow” HTML code. This basically keeps juice on your website instead of feeding it to someone else.
Here’s a video that helped me with Blogging Tips For Writing An Engaging SEO Blog Post:
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I hope you got value from this post! If you would like help with building your business or brand online, comment below and I’ll reach out to you. You can book a free 30 min strategy session with me by clicking HERE
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Connect with me on FB Andrea Kelly
“Inspiring Entrepreneurs to Find Their True Vision, Rewire Their Brain For Success & Build an Online Presence That Grows Like Wildfire…”
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